The olive oil adventure began in 1999 when the Planeta family started to bottle what they used to produce for family consumption. Alessio, Francesca and Santi are themselves astonished by the highquality oil, becoming in a short time one of the reference points of extra-virgin olive oil. One of the secrets of the success of this oil, other than the care taken in every stage of its production, is the location of the press in the centre of the olive grove, which eliminates any delay between harvesting and processing.
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