The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.

Naturally raised by our accredited farmers in southern Australia, Little Joe is guaranteed to be independently 3rd party audited to ensure our livestock meet our stringent “never ever” raising claims.

Additionally, the JBS Farm Assurance program ensures our producer base meets our high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.

The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.

The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition.

In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.

There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like our beef.